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Innovation Swivels Open

Innovation Swivels Open There are a lot of companies who do what we do. So how do we set ourself apart as a marketing communications and design firm? It begins innocently enough at networking events. WITH THIS!!! It’s just a business card but one with a twist—literately. It boldly presents an abstract symbol of our … Continue reading

Jackal and Giraffe Language

Giraffe Language: Changing Learned Communication Patterns Think back to the office water cooler. Our guess is that any conversation not centered around or the latest reality show was gloomy, cynical or downright nasty. Believe it or not, there are many positive, productive ways to communicate with one another. The term Giraffe Language (a.k.a. nonviolent communication) … Continue reading

Branding the Design Process? Come on, now.

Branding the Design Process? Come on, Now. My house was a mess. I had a professional organization service identify my problem as having lost my “Type-A Designer” personality to the crazies of a wife, kids and a dog. We’re not hoarders or anything but the STUFF is everywhere where it shouldn’t be. So the organizing gurus … Continue reading

Buzz Off-Words that Say Nothing

Buzz Off—Words that Say Nothing Here’s an eye-opening thought—we dare you to find a company who’s marketing message doesn’t contain at least one of the buzzwords listed below (go ahead, we’ll wait!): Award-winning, Growth, Competitive Advantage, Experts, Innovation, Integrated, Market-leader, Proprietary Process, Proven, Solution, Strategic, Sustainability, Value-added, Value Proposition Vision. How many instances of these, now meaningless catch words … Continue reading

Be Real or Be Just Like Everyone Else

Be Real or Be Just Like Everyone Else In an age where the word “authentic” is most commonly paired with “Mexican Food,” Tribute Band,” and “Video Game Graphics,” we wondered, is the concept of true authenticity in danger of extinction? Granted, achieving authenticity is harder than is sounds. Unless you have endless hours to spend … Continue reading